"Be Like Mike" is a Gatorade commercial featuring American professional basketball player Michael Jordan that originally aired in 1992.
After seeing an early cut of the commercial, just featuring highlights of Jordan dunking, advertising executive Bernie Pitzel was disappointed. Pitzel came up with an idea to use the song "I Wanna Be Like You" from the 1967 film The Jungle Book, though Disney asked for more money in licensing to use it than Gatorade was willing to pay.
Pitzel wrote the lyrics to "Be Like Mike" inspired by The Jungle Book song, and put it to a tune by Ira Antelis and Steve Shafer. "If we had used music from The Jungle Book," Antelis told journalist Darren Rovell, "the advertisement would have been forgotten."
In 2015, as part of its 50th anniversary celebrations, Gatorade re-aired a digitally remastered version of the commercial during NBA All-Star Weekend. The updated version ends by displaying the hashtag #BeLikeMike. For the 25th anniversary of the commercial's release in 2017, Gatorade and Air Jordan collaborated to release the "Be Like Mike" collection. This collection included shoes, clothes, and accessories that featured Gatorade branding.
Video Be Like Mike
See also
- "Hey Kid, Catch!", Coca-Cola advertisement featuring football player "Mean" Joe Greene
Maps Be Like Mike
References
Source of the article : Wikipedia
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